The Rockheads Group is an association of leading surfacing industry entrepreneurs across North America. Through monthly and quarterly virtual and in-person events, we meet to generate ideas, share knowledge, document best practices and benchmark industry standards.
PURPOSE
The Rockhead Group USA, LLC is a council comprised of the “Best in Class” stone fabricator executives all over the U.S. We primarily offer business intelligence along with preferred partnerships to key industry vendors for all of our Rockhead members.
REASON
The focus of Rockhead Group USA is to bring a high level of business intelligence into its international network of fabricators; thus resulting in much higher levels of consumer satisfaction and subsequently, greater profits for our members.
STANDARDS
We envision raising the industry bar to push our own limits and grow; from better products, to better employees, to better processes for our members. Rockhead Group USA partnered with vendors to bring the best product to the market through its international network.

Amanda McMillan
Director of Member Experience
Amanda has 18 years of experience in increasingly responsible roles within sales and customer service in several industries. In her previous role as an Account Executive for Sprint, she met Jon Kaplan. After learning about the Group, and its’ Members, she felt drawn to this position where she plays a key part of the Rockheads team to continuously improve upon our Membership and Vendor Partners experience, as well as, Rockhead Group growth. In her spare time, she enjoys spending time with her daughter, reading, and anything to do with the outdoors.

Jon Kaplan
Managing Partner
Jon Kaplan is an accomplished executive with a proven record of consulting successful businesses in many different industries. His vast experience includes serving Senior Management positions at top international corporate accounting and consulting firms, including leadership positions in the Countertop Industry, as well as a history in a family business performing large Commercial Construction.

Lorenzo Marquez
Marketing & Meeting Coordinator
Lorenzo is president of Marqet Group a full-service marketing agency focused in the construction, surfacing, at-home services and kitchen and bath industry. Our team executes a combination of activities inclusive of various areas that grow market share and achieve a leadership position.
Rockhead Team

Jon Kaplan
Rockheads Founder
Jon Kaplan is an accomplished executive with a proven record of consulting successful businesses in many different industries.

Nick Began
Rockheads Founder
Nick’s 31 years of stone industry experience began in stone fabrication as a certified union tile installer.

Larry Crowley
Rockheads Founder
Larry Crowley has over three decades in the stone fabrication industry, opening his first shop in 1987.

Paul Menninger
Rockheads Founder
Paul Menninger is the founder of Capitol Granite in Richmond, Virginia.

Eric Tryon
Rockheads Founder
Eric founded the award-winning Premier Surfaces, a Southeastern U.S. countertop fabrication and installation business….
We are business people before surfacing fabricators
Our members are focused on driving well managed, efficient and technologically advanced operations that yield profit.
Our networking opportunities are unmatched.
Unlike other organizations, we have a tight-knit group of business owners, managers and high-level executives who join forces regularly to develop their skill sets and create better ways forward for their companies.
Insights on critical parts of business management.
By sharing data and ideas, our members build upon their peers with useful expertise. Additionally, our featured guests and area ambassadors provide insights for critical parts of business management.
Best practices strategies.
Our Group shares and supports one another in trade best practices to better their businesses and one another as leaders.
Data sharing opportunities.
Data sharing allows our Group to develop financial benchmarking and processes that each individual company can take advantage of for scaling and optimizing their business.
GROUP FOCUSED RESOLUTION THINKING
We have worked with the world’s most sophisticated businesses in the stone industry.
We represent over $600M in countertops sold in North America, with our 65+ members combined. Our group continues to lead the surface fabrication category and the numbers show it.
The Rockhead Group USA was founded by a group of stone fabricators dedicated to ethical and best practices in the industry. A primary requirement of membership is the Natural Stone Institute’s accreditation which is a rigorous examination process including a voluntary OSHA inspection. The group saw the need for a trade group specifically focused on the stone fabrication industry, with ample time dedicated to developing best practices specific to the fabrication of natural stone and quartz.
SALES
We represent over $600M in countertops sold in North America.
ACCREDITATION
We pride ourselves on achieving accreditation, as a best practice, for the value it brings our businesses, customers, and employees.