Braxton-Bragg Rolls Out Viper Nation Text Savings Club


Braxton-Bragg Rolls Out Viper Nation Text Savings Club

KNOXVILLE–October 3, 2018–Viper Nation is new text sales club for fabrication shop employees that offers exclusive pricing on tools, supplies and wearable merchandise.


“Viper Nation will reach employees that may not have access to email throughout the day with product discounts and wearables,” says Jeff Dykstra, Braxton-Bragg vice president of sales & marketing. “Emailed product information many times does not get to the employee who makes the purchasing decisions because they are in the shop, with little email access. We want to make sure these employees are in the loop, and then some.”

At sign up, Viper Nation members receive a free t-shirt and then receive a few texts per month on exclusive CNC and tooling discounts, as well as clothing deals.

“We are excited to expand our Braxton-Bragg customer base by reaching some new and valued members of the fabricator community and feel that Viper Nation will help us achieve this in a fun and informative way,” adds Dykstra. 

Those wanting to be in Viper Nation should text the word Viper to 31996 to enroll. They should respond “yes” at the prompt, and fill out the form provided. Braxton-Bragg is also offering a Spanish version of Viper Nation. Text the word Vibora to 31996, and communication is in Spanish.

About Braxton-Bragg

Since its beginning in 1995, Braxton-Bragg’s philosophy has been to offer the best customer service and the best value for the money. This is accomplished by providing quality tile, stone and concrete tooling and supplies at the best prices and best in-stock availability. For more info, visit and




2017 Benchmark Meeting and Precision Countertop Shop Tour

Our June Benchmark Meeting will take place in Portland, OR during June 19-20.  Here’s how to make the best out of this once-a-year opportunity:

Review Benchmark Report Card

  • Sent by email

Participate on May’s Conference Call

  • GoToMeeting Invitation to follow
  • Conference Call Number: 641-552-9102, code:620712

Fill out information benchmark information online

  • Information to follow

Attend Portland Meeting

  • June 19th 3:00 PM – June 20th 4:00 PM
  • Register to attend:, provide shirt size
  • Book your flight
  • Book your hotel by calling 503.682.2211, promotion code: ROCKHEADS

Rockheads Group Benchmark Meeting

The Rockheads Group (“RHG”), a private group of stone fabrication businesses, held its annual benchmarking meeting where over 60 individual members who represent more than 30 companies gathered in Portland, Oregon, to review and compare their financial statements. Members confidentially submitted their company financials to be utilized for benchmarking discussions with the purpose of learning from one another, sharing best practice standards and understanding their influence in the market within the two day event.

The sharing of priviledged data allowed members to analyze individual financial variables and provide their perspectives in each category in an effort to capitalize on areas of opportunity for their own businesses. Thanks to the culmination of data collected, the findings revealed RHG’s network represents the following within the stone fabrication industry:

  • Over $600M in sales per year
  • More than 3,400 employees
  • Over 1M square feet of manufacturing facilities
  • Over 8M square feet of stone fabricated and installed
  • $2,714 average job sold
  • Over $200k in installations per year

“Though we’ve hosted benchmarking meetings in the past, this year’s was particularly eye opening,” said Jon Kaplan, Managing Director of Rockheads Group. “There was a renewed sense of energy in the room. The review proved invaluable and made it clearer than ever that continuous knowledge sharing with other industry leaders will propel these companies forward in collective success.”

RHG member Precision Countertops opened the doors of their Wilsonville location to the Group, offering tours of their 12,000 square foot fabrication shop. During the visit, members took note of Precision Countertops’ methods in fabrication, opertations and administrative processes. After touring the vast facilities, meeting sponsors Granite Gold, Daltile, Arthur J. Gallagher & Co., Imagilux and Laser Products set the tone for collaboration among members by presenting valuable information during roundtable discussions on how to maximize RHG affliation.

During the conference, Marqet Group, an agency focused on providing marketing support for surfacing industry fabricators and manufacturers, unveiled new branding for the Rockheads Group. The launch created a synergy of assurance for the direction of the organization who will now host quarterly meetings, the next of which is in St. Louis, Missouri, in the fall.

The Rockheads, coined as the industries most influential stone and surfacing fabrication companies, continue to gain momentum across the United States and have recently added new members in Texas, New Jersey, Ohio, Oklahoma, New York and Hawaii. The Group is currently implementing an aggressive expansion plan and will continue focusing their marketing efforts through their collaboration with Marqet Group.

Rockheads visit Precision Countertops!

During our 2017 Rockhead Benchmark Meeting, we got a chance to see behind the scenes of Precision’s Oregon facility! Over 70,000 square feet of production and retail state.  A remarkable experience for our members;  thank you for hosting us Marcus, Robert, Steve and the whole team!

Congratulations to Eric Tryon on his new appointment of CEO for Clio

We’re very proud of member Eric Tryon for his recent sale of Premier Surfaces and appointment of CEO for Clio.  Eric, who was selected as the 2016 Stone World Fabricator of the year, will continue supporting the efforts of the Rockhead Group as a founding member.

Read the full story here:


2017 Benchmark Meeting Information

To get started,

Holiday Inn Portland South Hotel & Convention Center – Wilsonville

  • Book your hotel room at 503-682-2211 by May 28th
  • Special room rate: $129 p/night; use code: ROCKHEADS

RSVP to attend: [email protected]

  • Provide shirt size and name of all attendees from your company


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