Calendar of Events
- This event has passed.
Leveraging Marketing, Operations, and Customer Experience Insights for Rockheads Members
January 18 @ 2:00 pm - 3:00 pm
Our primary goal is to provide Rockheads members with a holistic understanding of the interplay between marketing strategies, operations, and customer feedback. By integrating these elements, businesses can elevate their brand visibility, streamline operations, and enhance overall efficiency.
Introductions (5 minutes)
Part 1: Optimizing Operations (20 minutes), Presented by Mark & Rick Phelps, Synchronous Solutions
Abstract: Our primary goal is to provide Rockheads members with a holistic understanding of the interplay between marketing strategies, operations, and customer feedback. By integrating these elements, businesses can elevate their brand visibility, streamline operations, and enhance overall efficiency.
Part 2: Magnify Your Marketing (20 minutes), Presented by Anthony Milia, Milia Marketing
Abstract: Join our webinar to learn about common marketing mistakes countertop shops make and how to avoid them. We’ll talk about improving your online presence, using social media better, and listening to what your customers say. This part of the webinar will help you make your marketing more effective and stand out from the competition.
We’ll also show you ways to find new customers. You’ll learn about simple and effective marketing tactics, how to use social media to your advantage, and how to engage with customers to make them keep coming back. This fits with our goal to help Rockheads Group members understand how good marketing, smooth operations, and customer feedback work together to grow your business, make it more efficient, and get your brand noticed.
Anthony Milia specializes in guiding countertop shops through the complexities of digital marketing. He’s skilled in demystifying marketing strategies for this niche, ensuring businesses avoid common pitfalls and maximize their marketing efforts. Recognized for his expertise with several awards and as the author of “Marketing Magnifier,” Anthony is committed to helping countertop businesses enhance their online presence and customer engagement. Based in Cleveland with his wife, Christine, he’s a go-to expert for countertop shops looking to boost their digital footprint and drive business growth.
Part 3: Leveraging Customer Feedback (20 minutes), Presented by Darlene Campagna, Direct Opinions
Abstract: How much of your customers’ input drives your annual planning and strategy process?
A customer-driven company is one that focuses on customer wants and needs when developing its business strategies, products, services and goals. If done right, customer centricity has huge business value. Looking at your company through your customers’ eyes can provide a very different perspective from what you see, experience and believe to be true vs. your customers’ perceptions. Remember, customer perception is your reality.
Frequently gathering feedback from your customer experiences, needs, and expectations is the key. Integrating the insights throughout each segment of the business such as operations, marketing and sales will enable you to prioritize the needs of your customer and improve their experiences along with your sustainability and growth.
Darlene Campagna, CEO of Direct Opinions, a leading market research firm and a Customer Acceleration™ specialist, highlights how your customers can be contributing to your overall business strategy to successfully achieve the organizational growth, revenue a profit you desire.